Don’t be fooled by supermarkets—they’re selling you meat from

• the shelf?
• How many hands touch it before it reaches us?
• How much do labels actually reveal?

Transparency advocates have warned for years that the supply chain is complex, opaque, and vulnerable to shortcuts. Now shoppers were seeing it firsthand.

Experts offered practical advice:

• Read labels carefully, especially the fine print.
• Stick with brands known for consistency.
• Buy from local butchers or farms when possible.
• Research companies, not just products.
• Stay informed about recalls and public reports.

These steps won’t fix the system, but they give consumers a small edge

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