in a marketplace built for speed, not scrutiny.
Meanwhile, regulators have launched reviews. Some distributors may face fines; others may see tighter oversight. Whether these changes last remains uncertain.
For now, supermarkets are in damage control—issuing statements, tightening supplier standards, and reassuring customers that what’s on the shelf is what it claims to be.
But this story isn’t just about meat. It’s about trust.
Consumers don’t want to guess what they’re feeding their families.
They don’t want marketing dressed up as honesty.
They don’t want to pay premium prices for
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